1. Comments. Some of my clients cringe when I encourage them to accept comments on their blogs.  I know it is a bit of work to keep the comment spammers at bay, but if you get a quality comment with quality content, it can only enhance your post to Google and the other search engines.

2. RSS feed.  Make certain that you place a text link to your RSS feed on the home page of your web site and within the blog itself.  We want Google to crawl that feed as well. If it’s a pretty orange graphic, Google doesn’t know what to do with it.

3. Track and measure results: It’s important to know whats happening with your blog in relation to traffic, keywords, bounce rates, etc.  Place your Google analytics code in the footer.php of your wordpress blog them that you have active. Many folks forget to install their analytics in their blog.

4. Notify your tweeps, facebook friends, linked in drinking buddies, frat brothers, etc. each time you compose a new blog post.  The majority of the search engines are now picking up live social media feeds, you can ‘wire’ your blog feed into your social media accounts in a variety of ways so that each time you click that post button, your entire Tribe is notified: at the same time, the search engines are watching…..

5. Categorize. Be certain that your blog categories are named specifically. In other words, sticking all of your blog articles in the untitled folder category won’t be contributing much help towards your organic SEO quest. Name your categories and remember to use.

6. Keep on trucking. Once you start blogging, don’t stop.  Rome wasn’t built overnight, nor will your rankings shoot to the top within a week just because you finally composed one blog article. This is an engine that needs gas, keep the engine running with a steady stream of blogs.

7. Install some tools. Download and install the “All In One SEO Pack”. This widget / add on allows you to customize your individual post entries meta tags and titles for search engines. Once installed, it will allow you to compose individual customized metas for that post.

8. Optimize, Optimize, Optimize. After your work of art is complete, pause and jump back into the blog. Be mindful of the keywords that people would use to get to your blog or that particular post and be certain that you’ve actually used those keywords in your blog. :

9. SEO Friendly URL’s. The default out of the box non customized wordpress boasts an UGLY link structure.  Each post may have a URL like: http://www.yourdomain.com/blog/postid=?1235 etc.  Life could be so much brighter if that blog URL looked like: http://www.yourdomain.com/blog/seo-wordpress-tips/ .  Wordpress calls the URL’s to your blog posts permalinks and it is relatively simple to change once you install your blog.

10. Attract inbound linking.  Perhaps one of the most efficient and effective way to improve your blog’s appeal to Google is be linked to from like minded popular blogs / websites.  If you create quality content for your blog readers and make it easy for folks to link to your blog, you are much more apt to get some quality inbound links.

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WordPress Plugins and Themes

In SEO, less is often more. There are some Search Engine Optimization (SEO) WordPress options, Themes and Plugins that significantly improve the SEO. These same factors may also work against the visits from search engines.

SEO è molt do pin parameter link al too site e die content. SEO is more qualitative than quantitative, the quality is more important than the amount of optimization performed. It is also about making it easier for search engines to understand your content.

Help, SERP descriptions are wrong!

I was recently asked to help a new client in that it had hired a SEO consultant who had carried out a mass of activity, however, requests from Google SEO, Bing, Yahoo and Ask were falling fast. SEO the basics were certainly in place; inlinks, elements of Meta (description, title and keywords in the head section of your HTML page / document), etc., fresh content, but there was something wrong! Then I looked at the Search Engine Results Pages (SERP) on the main engines and I noticed that the description of pages and posts were not what it should be. Major search engines do not occasionally use text from the page itself, as well as DMOZ and the like for SERP descriptions, however, is more common for the Meta description text element will be used if available on the page or by mail.

Because the page is placed misdescription?

So why was the wrong description text in the SERPS? For this we need to understand the architecture of the site, the site is running WordPress with a framework of popular theme. There are also many active plugins (most are very common plugins). Looking at the options of WordPress and the general configuration all appeared fine. Investigate the variables in many plug-in and theme demonstrated that the options are acceptable (and strengthened against optimal SEO). Taking a closer look to the HTML pages and descriptions of the posts revealed that SERP is not correct; there were at least two elements Meta description on every page and post.

Multiple Description Meta on WordPress

Google and some other search engines only take note of the first item meta description and then if the text in this element is not correct then the description of the snake is likely to be correct. What was happening at this particular site was that the head section of your HTML page / document has been to reach a text description can be several options for SEO Wordpress, Theme and Plugin. Some of these are better than others to self-creation of meta-text of the description of the item so the choice was the first text description in the HTML head section has become one that appeared in the SERPS (for example, the ‘text of posts ‘was often to be popular as the meta description text).

WordPress, Themes and Plugins Creating Bad SEO

It was obvious that the site had been on optimization and SEO consultant does not understand how the technology / architecture is set, WordPress, theme and plugin should be considered as a whole rather than individually. Individually, the aspects of SEO website has been optimized, however, after each ‘bit’ (i.e. the options of Wordpress, plugins, etc.) have worked with have actually caused more harm than good SEO. If the SEO consultant had turned off all the SEO options he or she did not specifically need instead of allowing all available SEO SERP destructive then the problem would not occur.

Problem solved – SEO Dividends paid

The result is that the damage was reversed. Focusing on objectives and quality of SEO SEO, the number of direct hits from search engines is improving. The damage, however, was completely avoidable.

As a side note, I purposely have not called the theme or plugin used as SEO shortages were caused by inadequate site installation and testing and not WordPress or theme or plugin.